Programs

At Susan Fielder Associates, we believe that your promotional products are significantly more effective when we attach meaning and significance to them. To help build that meaning, we have a wide variety of programs that the products we sell can tie into - below are a few of our favorites. We would love to help you come up with a great program - contact us today!

Critical Customer Contact (CCC)

According to John R. Graham, when all other things are equal, customers will tend to go and stay where they feel the least neglected and most cared for. When customers leave us for greener pastures, while they will usually give price as the reason, the real reason is perceived neglect.

With that in mind, Susan Fielder and Associates, in partnership with Seattle based Compendium, Inc., offer a Critical Customer Contact program as a simple but powerful way to manage and leverage customer relationships.

The simple addition of four to six inspiring mailings to customers over the course of a year produces a new perception in the customers' minds. The high-quality mailings that we use are inspiring and interesting, and your customers will look forward to them with a positive expectation. The net result is that your relationship with the customers is deepened, and they will be less likely to listen to competitors when you are not around.

Birthday Program

Nurture
The birthday program helps to nurture the relationship that your business shares with its employess, whether your are an office of 10 or 10,000.

Celebrate
The birthday program is also a great way to celebrate your producers and everything that they do for AMS More than holidays like Christmas, Easter, or Thanksgiving which may not be celebrated, birthdays are celebrated by almost everybody, making them ideal for an employee nurture program.

You provide SFA with an excel spreadsheet with the name, address, and birthday of the recipients and tell us which item you would like to send them, and each week we send out the birthday gifts for everybody who has one that week! We can even include a birthday card, custom printed with their name, a list of events that happened on their birthday and some prominent figures who have the same birthday!

GOTMO* Lead Generation Program

Lead Generation
If you're looking for a lead generation program that will generate a response rate between 10 and 25 percent, then the Gadget of the Month (GOTMO) is the ideal solution for you. Every month, a gadget is sent to clients and prospects, packaged in a custom printed mailer. The gadget is printed with your logo and phone number, and the recipient is encouraged to call and guess the use of the gadget. This multi part program is a unique, affordable and innovative way to increase your visibility!

Your own Susan Fielder Store!

susanfielderstore.com is the ideal location for all of your promotional product needs
Can be custom tailored to show YOUR graphics on items as you scroll through the site
Easy-to-use, friendly interface divided in to category and price
Easy to remember web address: yourcompanyname.susanfielderstore.com
Order directly from the website with our shopping cart!

Online Print Shop

We understand the challenges of creating customized, relevant marketing materials for a diverse group of business owners. We can assist you in developing a marketing support site where your members can order and print their own customized marketing materials: newsletters, flyers, business cards, postcards, manuals, thank you cards, event notices, posters, tri-fold brochures, etc...
All of these materials can be professionally created by your marketing department, then customized (within your stated parameters) by your individual members, allowing them to include their own logos, images, and contact information.
We use the latest in digital printing technology to create the highest quality printed materials for your members.
You will have the ability to define access to the site, select payment options for your members, and review activity reports.
Your members will have the ability to upload their customer database in order to mail out their desired campaign. If your members do not have a customer database, we can assist them with the purchase of customized mailing lists that target high net worth clients.
Variable data printing allows each member the ability to include each contact's name in the greeting, headline or body copy of the marketing piece.