About Susan Fielder & Associates

Susan Fielder and Associates, Inc, is a full service marketing promotions company that prides itself on ideas that work! Team SFA has over 30 years of experience and is original and creatively limitless. Recognizing the importance of listening to clients and challenging them to be unique and interesting, the team provides guidance and direction, coaching if you will, making for a different kind of experience. They help clients understand that they must manage the meaning and significance of their own brand while placing it strategically and methodically in the right places with innovative ideas and the right products/dimensionals. Team SFA knows the importance of selecting the right promotional partners to make that happen and will always provide a memorable experience from beginning to end.

1989 - LEAD San Diego Graduate
1993 - Leukemia Society Woman of the Year
1997 - San Diego Business Journal Woman of the Year
2001-06 - Member of UCSD Cardiovascular Center Board
Member of Super Bowl XXXVII Host Committee
Over 27 years of promotions experience
Member WPO, Women Presidents' Organization, 9 Years

Our History

Susan Fielder & Associates, Inc. started in September of 1997 with excitement beyond imagination. Susan Fielder had been in the promotional products industry for 17 years and with the top premium companies in the west when she decided it was time to take that leap of faith and start her own business. 2007 will be her 10th year in business as well as her 27th year in the industry. The industry recognizes her as one of the most creative individuals in the business. Susan's passion for finding ideas that help brand and position her clients in unique ways has been her calling card. Hence, her mantra and tag line. ideas that work!

Susan prides herself in challenging the client to spend their money wisely by making sure they know why they are buying particular products to extend their brand. Managing the meaning and significance of what her clients do is paramount to building the culture both internally and externally.

She is one of a kind in creating custom programs to fit specific needs for companies such as Union Bank of California for the past 25 years, Seaworld/Southwest Airlines to promote employee visits to the other company parks, a multitude of incentive and recognition programs and company web stores for over 20 of her clients(example: qualcomm.susanfielderstore.com .)

Susan says "Every day is so exciting as it is continuing education 101 to be able to learn about so many different types of businesses. It is a thrill to be challenged and to help find solutions in a collective effort with our clients".

Her first year was a record breaking number and she received the award for Women of the Year in Marketing from the San Diego Business Journal with the second year almost reaching 3 million in sales. Her vast knowledge in conceptual programs utilizing dimensionals and collateral pieces along with the internet as a platform has changed the entire promotional products business as well as her own. The internet made it easy and very competitive to keep buyers loyal. Price has become a major decision maker. So Susan decided to start a new direction three years ago to promote promotional programs .

Approaching her 10th Anniversary marks a turning point for Susan with her ideas parading the globe because of her membership of the Women Presidents' Organization (WPO). This organization has taken her to new levels and provided new relationships that have challenged her even more which she has welcomed with open arms. The learning curve of 27 years has provided many experiences and wonderful relationships in San Diego and all over the country.

What makes us different

It's about Return on Involvement With over 19,000 distributors in the industry, it's crucial to have something that sets one apart from everyone else. At Susan Fielder and Associates , the difference is in the results. It is not about return on investment, (ROI), it is about return on involvement. In fact, at the recent WPO conference Kevin Peters of Saatchi and Saatchi coined that phrase and Susan has taken it to heart. Kevin also said, " You get insights from emotional empathy- You can't measure it, you can't feel it-Consumers want to know what you stand for and what your position is". So, SFA provides high quality promotional products, specializing in custom communication programs. The close business relationships shared with clients have taken them down this path. They believe that promotional products are so much more powerful when meaning and significance are apart of the process.

We have excelled in creating communications that accomplish the following:

Defining the mission, vision and values that relates to all employees
Tying new and existing programs to the company's vision and values
Celebrating, motivating, inspiring and educating employees daily
Recognizing and rewarding employees and customers

Once these elements are all in place within a company, dimensionals can reinforce the message and buy real estate for your brand day in and day out. It simply makes more sense and holds a lasting value.